As a visual designer, I understand the challenge of creating designs that stand out in a highly competitive market. For National Dentex Labs, a dental clinic in need of a promotional mailer that would capture the attention of potential customers, I employed my expertise in design research, concept development and visual storytelling to craft a truly captivating piece of business collateral.

Through the use of mood boards and exploration of various concepts, I was able to create a design that effectively communicated the clinic’s unique selling points and appeals to its target audience. The final design exceeded the expectations of the client and their Creative Director, Alicia, and helped to drive an increase in customer engagement.