The user experience (UX) and user interface (UI) design for this Italian startup’s e-commerce platform was based on a target persona that was identified through market research. The design process began with the creation of several logo options, which were narrowed down to the final chosen design that reflects the brand’s image and messaging. The chosen logo, color palette, and font were integrated into the platform’s UI to create a visually appealing and cohesive design.

To enhance the overall user experience, the platform’s landing page was designed to be visually appealing and easy to navigate, while the UI was designed to be intuitive and efficient for the user. The UX was further enhanced through the use of elegant and fluid interactions and animations that provide a satisfying and engaging user experience. The goal of the UX/UI design was to create a platform that effectively showcases the high-quality, authentic Italian meal-kits and delivers an exceptional user experience.