BRAND
Project Name:
Freedom
BRAND
As a master in graphic design, I thrive on the challenge of elevating even the most mundane of industries. My unwavering dedication and expertise was put to the test when tasked with revamping Freedom Mortgage’s visual identity.
Through a rigorous design process, including the exploration of mood boards, gathering internal feedback, and presenting a variety of logo concepts, I was able to craft a visually stunning and consistent logo that truly represents the company’s values and stands out in the industry. The end result is a polished, memorable and engaging logo that will leave a lasting impression on customers.
HOME > CASE STUDIES > BRAND > FREEDOM
CASE STUDIES
UX/UI
The project is a web-based educational platform that utilizes a playful, cartoon-style visual design
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EyeLevel Flex
Project: Web
Role: Visual and Interaction
Company: Daekyo America INC
Year: 2021
UX/UI
This website is a platform for a mobile app that provides educational content for children and teenagers
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La Cenetta
Project: Web+ Collateral
Role: Visual and Interaction
Company: Risotto LLC
Year: 2022
Full
The chosen logo, color palette, and font were integrated into the platform’s UI to create a visually appealing and cohesive design.
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When it comes to website design, Scalefast’s new platform stands out as a true masterpiece.
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My primary goal is to enhance the UX and usability of the software by creating intuitive and user-friendly solutions.
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The design is sleek and modern, with a clear hierarchy of information and easily readable text.
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Gilda Bruni
Project: Web/Prototype
Role: Wireframinng and UI
Company: Gilda Bruni
Year: 2019
UX/UI
The layout is minimalistic in nature, allowing the focus to be on the products being highlighted.
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Basketball App
Project: Product/App
Role: Visual and Interaction
Company: Scandone Avellino
Year: 2017
UX/UI
The most important information and features are clearly visible, thanks to the use of bold font weights.
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Their project pipeline includes a thorough process of gathering the best content to represent their brand
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I was able to create a visually striking and impactful magazine page design for Item 9 Labs, a cannabis company.
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As a visual designer, I understand the challenge of creating designs that stand out in a highly competitive market.
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My goal: to enhance the overall UX through the development of an aesthetically pleasing and intuitive UI.
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My dedication and expertise was put to the test when tasked with revamping Freedom Mortgage’s visual identity.
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The brand identity takes inspiration from the geometric shapes of Renaissance Italy.
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The typo, color palette, and graphic elements were selected through extensive research to align with the brand identity.
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For my personal project, I utilized a bold and vibrant color palette, incorporating thick forms and lines
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